Campaign Manager 360 Certification
Learn ad serving, trafficking, creative management, and reporting in CM360
220 practice questions
Page 10 of 11
What part of the Google Marketing Platform should you go to in order to manage connections across different products?
4 answer options
Where do you go to see the connections you have set up between Google Marketing Platform products?
4 answer options
Where in the Google Marketing Platform can you manage connections across a number of its products?
4 answer options
You’re a marketer for a wedding planning business, and you’ve been running a campaign across mobile web, mobile app, and desktop web platforms. When reviewing the campaign, you see that mobile-related metrics aren’t appearing. What may be the cause for the missing metrics?
4 answer options
You’ve been running a campaign for your client across several platforms that include desktop web, mobile web, and mobile app. Upon reviewing their campaign, you observe that mobile-specific metrics aren’t showing. What might be the reason for such an error?
4 answer options
Your colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren’t appearing. What could be the reason for this error?
4 answer options
Which positions at an agency would you expect to use Campaign Manager 360?
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A new hire in your company asks you which digital marketing roles are likely to use Campaign Manager 360.How will you answer them?
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Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale. Using Campaign Manager 360, what should you do to divide your traffic in order to meet this objective?
4 answer options
Your store is launching a mobile app to promote website development services. You offer a discount if customers download the app in-store and use the app to purchase a design package. You’d also like the website traffic driven to the mobile site and then have the mobile site traffic sent to the store for the discount. What process should you follow in Campaign Manager 360 to split up your traffic to achieve this goal?
4 answer options
You want to figure out users’ ability to view their video ads. Which Campaign Manager 360 metric will allow you this insight?
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Your swimwear retail chain client has worked with you to begin a video ad campaign. They want to know about their audience’s capability to view their video ads. Which metric within Campaign Manager 360 would help them learn what they want to know?
4 answer options
Your client wants to measure users’ ability to see their video. Which metric within Campaign Manager 360 should they use to do this?
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A furniture company wants to start using Campaign Manager 360 to start advertising across mobile platforms, focusing primarily on smartphones. Which scenario represents a consideration to bear in mind for advertising on a smartphone?
4 answer options
An athletic shoes retailer is ready to use Campaign Manager 360. They’d like to start advertising across mobile platforms, with a focus on smartphones. Which scenario represents a factor they should be aware of when advertising on a smartphone?
4 answer options
A dental care products company would like to start using Campaign Manager 360 to begin a smartphone-focused mobile ad campaign. Which scenario reflects a consideration the company should be aware of when advertising on a smartphone?
4 answer options
A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets. Which ad placement option would be outside the scope of that campaign objective?
4 answer options
A chain of barbershops would like to set up a mobile ad campaign to reach an on-the-go audience through their mobile devices. Which ad placement would be outside the focus of their campaign goal?
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A computer repair shop has decided to focus their outreach efforts and develop a desktop ad campaign. Which ad placement option would they include in their campaign?
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Your client, a national bicycle retail chain, has requested a weekly spreadsheet report by email that shows the locations where website visitors originate from. Using Campaign Manager 360, which measurement feature would you select to meet this request?
4 answer options