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Google has been experimenting with a significant change in how it displays advertisements within search results. This initiative, known as "dynamic ad placement," began in mid-2023 and represents a departure from Google's traditional approach to ad positioning What is Dynamic Ad Placement? Dynamic ad placement refers to Google's practice of interspersing paid advertisements throughout the […]

Google AdMob has recently introduced a new app-level setting that provides developers with enhanced control over high-engagement ads in interstitial and rewarded formats This update is set to roll out in the coming weeks and offers significant implications for app developers and advertisers alike. Key Features of the New Controls The new setting, when enabled, […]

Google Ads is set to implement a significant policy change regarding personalized advertising for social casino game apps. Starting December 4, 2024, Google will exclude social casino game apps from the restricted "Gambling" sensitive interest category in its Personalized Ads policy This update will allow advertisers in this niche to leverage more targeted advertising strategies, potentially […]