Amazon Marketing Cloud Certification
Which of these use cases can be achieved when using Amazon Ads events in conjunction with first-party inputs?
Understanding top audience attributes of those exposed to Amazon DSP campaigns
Attribution of on-Amazon conversion events to Amazon Ads media events
Understanding the overlap of those exposed to Amazon DSP campaigns and those exposed to sponsored ads campaigns
Attribution of offline conversion events to Amazon Ads media events
Correct Answer
Attribution of offline conversion events to Amazon Ads media events