Amazon Marketing Cloud Certification
Which of the following statements about AMC lookalike (LAL) audiences is false?
AMC LAL audiences are often a fit for prospecting tactics
The seed for the AMC LAL audience is composed using AMC SQL
The seed for the AMC LAL audience is composed using AMC SQL
AMC LAL features are identical to Amazon DSP LAL features
Correct Answer
AMC LAL features are identical to Amazon DSP LAL features