What is an exploratory query?

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Accepted Answer

A query run to understand what is live within your connected Amazon Ads accounts or to quickly get campaign IDs or other values used to filter in another query

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A query that tests whether a specific supply source may prove valuable for your campaign’s key performance indicators (KPIs)

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A query that asseses the efficacy of your marketing strategy; insights from this type of query can be used to refine your Amazon Ads media mix

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A query that tests whether a specific audience segment or segments may prove valuable for your campaign’s key performance indicators (KPIs)