Amazon Marketing Cloud Certification
Leverage AMC SQL analytics for advanced audience insights and campaign measurement
78 practice questions
Page 4 of 4
Which table would you leverage for a query when your objective is to understand how your current audience strategy is performing for your campaigns?
3 answer options
What is one limitation of AMC SQL?
3 answer options
What are custom parameters?
4 answer options
Which two functions can be used together to filter records based on presence of a string within a column’s values?
4 answer options
Which of the following Amazon services can be used to visualize aggregated AMC reports in a dashboard?
3 answer options
What types of Sponsored Products records will have spend metrics?
4 answer options
Which value is not available for Sponsored Products?
4 answer options
Which of these statements is false regarding AMC audiences?
4 answer options
Super Power Batteries, a consumer-packaged goods brand, is new to AMC and wants to learn more about what tables are available to query. Where in the AMC UI can they find this information?
4 answer options
Which of the following business questions can be answered with an overlap analysis?
3 answer options
If you run multiple Amazon DSP and sponsored ads campaigns and reached similar audiences, which query can help you understand your customers’ conversion paths that have the highest conversion rate?
3 answer options
Which table should you use in a query meant to help you choose new Amazon audiences that may benefit your Amazon DSP campaign performance?
4 answer options
Where can you activate AMC audiences?
4 answer options
This table contains impression and click events from Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored Television campaigns.
4 answer options
Iris, a consumer electronics brand, recently started using AMC to perform analytics on events related to their Amazon Ads campaigns. Why should Iris consider using the instructional query library?
4 answer options
Iris, a consumer electronics brand, would like to modify a query to only include purchase records from the underlying table. Which of the following represents how the query should be written?
3 answer options
Which field can be used to filter to traffic events from the relevant sponsored ads campaigns?
3 answer options
Why are developer resources required for creating first-party tables in AMC?
3 answer options