How can you use Amazon sponsored ads (Sponsored Brands, Sponsored Display, Sponsored Products) and organic solutions (Stores, Brand Follow, Amazon Live, and Posts) together to achieve your business goals?

Question

Accepted Answer

You can consider a holistic approach and use multiple ad types that can help drive your goals

Answer

You should use sponsored ads to reach your customers and use organic solutions to increase purchase rates

Answer

Since each ad type can reach only one of the goals of awareness, consideration, conversions, and loyalty, you need to first decide your main goals and then select the proper ad types to use