After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?

Question

Accepted Answer

Reallocate your ad budget from lower-performing to the higher-performing campaigns

Answer

Increase budget for the lower-performing campaigns to continually drive traffic to your products

Answer

Use more general keywords for the lower-performing campaigns to continually drive traffic to your products