You’re a digital marketing manager for a large children’s clothing retailer that maintains a flexible budget for all campaigns. What best practice should you follow to see the best results from your budgeting flexibility?

Question

Accepted Answer

Utilizing shared budgets and portfolio bid strategies to get the most out of AI on a flexible budget

Answer

Creating a different budget for campaign experiments and unanticipated market changes

Answer

Capping budgets at the average daily spend as a means of curbing unneeded spending during seasonal periods

Answer

Changing performance targets monthly or quarterly as needed to optimize AI-driven solutions