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AI-Powered Performance Ads Certification
Which is a key benefit of opting into automatically applied recommendations?
AI strategically determines and automatically applies the recommendations that are most likely to have the biggest impact on campaigns.
Only the past week of data is used to inform recommendations, which means optimizations are based only on recent activity.
When recommendations are applied, campaign budgets are increased or allocations between budgets are changed as a means of helping to drive performance.
Marketers choose recommendations that are applied across a whole account or manager account, helping ensure that best practices are followed.
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