When designing an experiment to test Performance Max campaigns, which is a best practice to follow?

Question

Accepted Answer

Setting up Performance Max with a comparable CPA or ROAS target to other campaigns

Answer

Making sure the Performance Max budget is limited to 10% of other campaigns’ budgets.

Answer

Establishing a new CPA or ROAS goal for Performance Max campaigns

Answer

Running the Performance Max experiment for one to two weeks before assessing the results