What’s the significance of conversion delay?

Question

Accepted Answer

It is the amount of time that elapses between the clicking of an ad and an advertiser either uploading an offline conversion or completing the conversion on a site.

Answer

It refers to the load time for a page that is used to measure conversion actions on the advertiser’s site — an order confirmation page, for example.

Answer

It is the amount of days required for a newly adopted Smart Bidding strategy to take effect after the first recorded online or offline conversion for a campaign.

Answer

It is the amount of time it takes an advertiser to create a conversion measurement strategy for their Google Ads account.