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Question 112 of 151
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AI-Powered Performance Ads Certification
What’s a best practice when using Performance Planner?
Looking at forecasts on a year-by-year basis, since sales data tends to be higher during an industry’s peak seasonal period.
Utilizing Performance Planner the most during non-seasonal periods, since these are the time when data is most accurate.
Creating an annual forecast at the beginning of the fiscal year in order to determine budgets
Developing month-by-month plans in the tool and viewing updated forecasts routinely
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