What’s a benefit of negative keywords?

Question

Accepted Answer

Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent.

Answer

Marketers can add negative keywords to campaigns to limit the terms their competitors can bid on in an auction.

Answer

A negative keyword strategy is crucial to identifying additional searches that customers may be using to find a business.

Answer

Adding negative keywords can help prevent customers from leaving poor reviews about a business.