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Question 16 of 151
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AI-Powered Performance Ads Certification
What are the variables that affect whether an optimization score recommendation is surfaced in an account?
Information gleaned from algorithms that identify the changes necessary for the largest increase in campaign spend, independent of performance impact
There’s no specific focus, as all types of recommendations are surfaced for all individual and manager accounts
Recommendations are surfaced when the system determines that business objectives need to be expanded.
Information gleaned from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective
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