What are the variables that affect whether an optimization score recommendation is surfaced in an account?

Question

Accepted Answer

Information gleaned from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective

Answer

Information gleaned from algorithms that identify the changes necessary for the largest increase in campaign spend, independent of performance impact

Answer

There’s no specific focus, as all types of recommendations are surfaced for all individual and manager accounts

Answer

Recommendations are surfaced when the system determines that business objectives need to be expanded.