AI-Powered Performance Ads Certification
Leverage AI bidding strategies, Performance Max, and automated ad creation
151 practice questions
Page 5 of 8
How does a test-and-learn mindset help marketers find success in their AI efforts?
4 answer options
What role do negative keywords play in a AI-powered Search strategy?
4 answer options
A digital marketing manager has chosen to upgrade keywords to broad match. Which of these behaviors should they incorporate into their routine optimization cadence in order to guide machine learning?
4 answer options
For an online sneaker retailer trying to reach a target return metric in the upcoming year, which Smart Bidding strategy can help them meet their goals?
4 answer options
In traditional marketing organizations, how is budgeting usually handled?
4 answer options
Which Smart Bidding strategy would you utilize to optimize for value?
4 answer options
Which metric is used for value measurement?
4 answer options
A local dessert chain is looking to improve its Google Ads campaign performance across its accounts. What are two ways it can use its optimization score to improve its campaigns? (Choose two.)
4 answer optionsMultiple correct
You’re a digital marketing manager for a large children’s clothing retailer that maintains a flexible budget for all campaigns. What best practice should you follow to see the best results from your budgeting flexibility?
4 answer options
How can campaign performance be improved through the use of Explanations?
4 answer options
When creating a campaign experiment, which is a best practice?
4 answer options
If digital leaders want to support Google’s AI, which of these steps should be their priority?
4 answer options
Which of these insights are intended to help advertisers understand consumer interest and category growth trends?
4 answer options
In traditional marketing organizations, which of these is a typical budgeting strategy?
4 answer options
How does a Performance Max campaign work to find potential customers for an advertiser?
4 answer options
You’re working on a fixed annual budget but wish to test new initiatives through campaign experiments. What’s an effective way to create the budget flexibility you’ll need?
4 answer options
What are two main benefits of utilizing the Insights page? (Choose two.)
4 answer optionsMultiple correct
Which metric is used to measure value?
4 answer options
Which is a best practice when setting up a Performance Max campaign?
4 answer options
Which marketing behavior can be done by AI in Google Ads? (Choose three.)
5 answer optionsMultiple correct