AI-Powered Performance Ads Certification
Leverage AI bidding strategies, Performance Max, and automated ad creation
151 practice questions
Page 4 of 8
Why are Responsive Search Ads valuable?
4 answer options
What are the ways that Explanations can be used to improve the performance of campaigns?
4 answer options
Which of these are two key benefits of using the Insights page? (Choose two.)
4 answer optionsMultiple correct
What are two ways that the Combination and Assets Report can help a marketer improve their creative assets’ performance? (Choose two.)
4 answer optionsMultiple correct
When keywords are created, what is their default match type?
4 answer options
Which AI-powered solution delivers the biggest channel and inventory coverage of any Google Ads campaign?
4 answer options
If a marketer’s goal was to drive more value from lead generation campaigns, why would value-based bidding be a viable solution?
4 answer options
If an organization was moving to a value-based bidding strategy for their digital marketing campaigns but needed to operate within a fixed budget, which of these Smart Bidding strategies would meet their needs?
4 answer options
Which value definition is commonly used in measurement strategies that are value-centric?
4 answer options
On a fixed annual budget, what’s an effective way to ensure that you have the budget flexibility you need to experiment with campaigns to test their effectiveness?
4 answer options
How can a Performance Max campaign help an ice cream shop drive more potential customers to their physical location?
4 answer options
When developing image assets, which of these practices can help drive success?
4 answer options
An advertiser’s marketing objective is to generate leads. How can they optimize their Performance Max campaigns for value?
4 answer options
In a fully AI-powered strategy, which of these three Search features work with one another to deliver performance?
4 answer options
What’s the significance of conversion delay?
4 answer options
How does uncapping budgets help to fully capture AI’s benefits?
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Why are broad match keywords so important?
4 answer options
What are two ways that Performance Planner can help you plan budgets? (Choose two.)
4 answer optionsMultiple correct
A digital marketer has upgraded their Smart Bidding strategy to value-based bidding. Which two Google Ads tools should they use regularly? (Choose two.)
4 answer optionsMultiple correct
What’s a best practice to follow when creating a Performance Max campaign?
4 answer options