AI-Powered Performance Ads Certification
Leverage AI bidding strategies, Performance Max, and automated ad creation
151 practice questions
Page 3 of 8
Which of these is a strong example of a business objective that needs to be identified when adopting an AI-powered solution?
4 answer options
In what two ways does the insights page help a markterer make their workflows for performance evaluation simpler? (Choose two.)
4 answer optionsMultiple correct
An online beauty supply retailer has established a target return metric for the forthcoming year. Which Smart Bidding Strategy can help them achieve this objective?
4 answer options
How does opting into automatically applied recommendations help an account-holder?
4 answer options
A local camping supplies shop wants to improve its Google Ads campaign performance across its accounts. Which two ways can it use its optimization score to improve campaigns?
4 answer optionsMultiple correct
A digital marketing manager is working with a national insurance provider and wants to use first-party data in their AI efforts. Before they can start using the data, what question do they need to answer?
4 answer options
If the marketing team at a local restaurant wanted to use their Google Ads campaigns for the purpose of increasing visits to their location, how could Performance Max help them?
4 answer options
A digital marketing manager working with a national insurance provider is looking to support AI with first-party data. What’s a question they’ll need to answer before they can start using the data?
4 answer options
An online furniture outlet is hoping to create a Performance Max campaign to help them boost sales for a new line of couches. How should they get started with Performance Max?
4 answer options
What determines whether or not an optimization score recommendation appears for a particular account?
4 answer options
What can be done to improve the Ad Strength rating of Responsive Search Ads?
4 answer options
If you were in charge of a flexible budget for all of a large retailer’s campaigns, what steps would you take to maximize success?
4 answer options
A digital marketer has incorporated value-based bidding into their Smart Bidding strategy. Which two Google Ads tools should they consider? (Choose two.)
4 answer optionsMultiple correct
When working with a value-based bidding strategy, which of these tools can help drive maximum performance?
4 answer options
Which is a key benefit of opting into automatically applied recommendations?
4 answer options
Which of these marketing behaviors can be done by AI in Google Ads? (Choose three.)
5 answer optionsMultiple correct
If a digital marketing manager was to upgrade their keywords to broad match, which behavior should they incorporate into their routine optimization efforts in order to guide machine learning?
4 answer options
A local bakery chain is starting up a Performance Max campaign in hopes of attracting more customer visits to their brick-and-mortar shops. What should they establish as a goal when creating their new Performance Max campaign?
4 answer options
A merchant that wants to grow its online sales is testing different campaign optimizations designed to connect them to more potential customers. What value do these experiments have for the merchant?
4 answer options
Which is regarded to be a best practice for using Performance Planner?
4 answer options