If you’re leading a marketing team and your team’s goal is to support Google’s AI, which of these steps should you prioritize?

Question

Accepted Answer

The development of capabilities in key areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.

Answer

The creation of highly specified silos within the organization that allow for specialization and multiple budget owners.

Answer

The encouragement of teams to avoid experimentation in order to eliminate risk and help ensure stable levels of performance year-after-year.

Answer

The establishment of budget processes that define digital marketing as a cost center for the organization.