If you were in charge of a flexible budget for all of a large retailer’s campaigns, what steps would you take to maximize success?

Question

Accepted Answer

Develop shared budgets and portfolio bid strategies as a means of maximizing campaign flexibility and using AI to full advantage.

Answer

Define new performance targets every month or quarter in order to optimize AI driven solutions.

Answer

Develop different budgets for campaign experiments and unforeseen market changes as a means of improving chances for success.

Answer

Prevent unnecessary budget usage during seasonal periods by capping budgets at the average daily spend.