If digital leaders want to support Google’s AI, which of these steps should be their priority?

Question

Accepted Answer

Developing capabilities in critical areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.

Answer

Creating highly specified silos within their organization to permit specialization and multiple budget owners.

Answer

Establishing budget processes that define digital marketing as a cost center for the organization.

Answer

Advising teams not to experiment as a means of eliminating risk and maintaining performance stability year-after-year.