How do negative keywords assist a Search campaign?

Question

Accepted Answer

They prevent ads from being delivered for searches that might otherwise qualify but most likely don’t match the intent of the search.

Answer

They can help eliminate the possibility of customers writing unfavorable reviews about a particular business.

Answer

They give marketers insight into what other searches customers are using to arrive at their business.

Answer

They allow marketers to add negative keywords as a means of limiting the terms competitors can bid on at auction.