An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their sneaker category. How should they get started with Performance Max?

Question

Accepted Answer

Build strong creatives customized to their sneaker products or offers.

Answer

Use any Smart Bidding strategy to make bids across channels with AI.

Answer

Limit sharing audience data in order to allow AI to operate without human input.

Answer

Separate their Google Merchant Center account from their Google Ads account to avoid overlap.