A pet food store chain hopes it can increase the value of its Google Ads campaign by creating its first value-based bidding strategy. What should it do first?

Question

Accepted Answer

Develop a strong, goal-based measurement and attribution strategy

Answer

Develop a volume-based Smart Bidding strategy across all campaigns

Answer

Develop a big list of negative keywords to prevent traffic from uninterested customers

Answer

Develop a value-based Smart Bidding strategy in the store’s top two campaigns.