A digital marketing manager is working with a national insurance provider and wants to use first-party data in their AI efforts. Before they can start using the data, what question do they need to answer?

Question

Accepted Answer

To what extent are we aligned with local regulations on data collection and user privacy that help us ensure the proper use of first-party data?

Answer

Is it possible to modify our data collection policies to encourage customers to share as much as possible?

Answer

In what ways can we begin using this data as quickly as possible, even at the expense of alignment with other teams?

Answer

What are the capabilities for data storage on each of the marketing team members’ corporate devices?