A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns. Which best practice should they follow in order to maximize results from their flexible budget?

Question

Accepted Answer

Use shared budgets and portfolio bid strategies to maximize campaign flexibility and allow AI to do its work.

Answer

Cap budgets at the average daily spend to eliminate unnecessary budget usage during seasonal periods.

Answer

Create a separate budget for campaign experiments and unforeseen market changes.

Answer

Adjust performance targets monthly or quarterly to optimize AI-driven solutions.