A chain of sporting goods stores wants to boost the value of its Google Ads campaign with a value-based bidding strategy. What should its first step be?

Question

Accepted Answer

Make sure it has a strong, goal-based measurement and attribution strategy in place

Answer

Enable a volume-based Smart Bidding strategy for all current campaigns

Answer

Establish a value-based Smart Bidding strategy in their top two campaigns.

Answer

Create a large list of negative keywords to help eliminate traffic from uninterested consumers.