AI-Powered Performance Ads Certification
Leverage AI bidding strategies, Performance Max, and automated ad creation
151 practice questions
Page 1 of 8
A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimizations to help them reach more customers. What’s the value of this retailer using campaign experiments to test campaign optimizations?
4 answer options
Which marketing behavior can benefit from AI? (Choose three.)
5 answer optionsMultiple correct
Which AI-powered solution offers the greatest channel and inventory coverage of any Google Ads campaign?
4 answer options
Which Smart Bidding strategy optimizes for value?
4 answer options
What’s a common budget strategy in traditional marketing organizations?
4 answer options
Which three Search features work together to drive performance in a fully AI-powered strategy?
4 answer options
A digital marketing manager knows that their organization has a fixed annual budget for the upcoming year. In order to test new initiatives, they will need some flexibility to create campaign experiments. Which best practice should they follow in order to create budget flexibility within their clearly defined annual budget?
4 answer options
What’s a strong example of a business objective that is required when adopting an AI-powered solution?
4 answer options
An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their sneaker category. How should they get started with Performance Max?
4 answer options
A local automobile dealership is creating a Performance Max campaign to drive more visits to their location. Which goal should they choose when setting up a new Performance Max campaign?
4 answer options
A digital marketing manager notices the Ad Strength rating of their Responsive Search Ads could be improved. What action can they take to improve Ad Strength?
4 answer options
Which of the following tools can help marketers maximize performance of a value-based bidding strategy?
4 answer options
What’s a best practice when building an account structure designed to improve the performance of AI-powered solutions?
4 answer options
When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?
4 answer options
Which is a strong example of a business objective that is needed to define before adopting an AI-powered solution?
4 answer options
What are the variables that affect whether an optimization score recommendation is surfaced in an account?
4 answer options
How can lagging Ad Strength for Responsive Search Ads be improved?
4 answer options
When optimizing for value, which Smart Bidding strategy would you use?
4 answer options
If an advertiser’s marketing objective is to generate leads, how can the advertiser optimize their Performance Max campaigns for value?
4 answer options
How do negative keywords assist a Search campaign?
4 answer options