Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms.

Question

Accepted Answer

Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers

Answer

Use the top movers report which campaigns have seen the biggest change in clicks since last month

Answer

Use the paid & organic report to show when his website appears in organic search, with no associated ads

Answer

Use the Search term report to show which search terms lead to the most clicks on his ads