What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand:

Question

Accepted Answer

Add affinity audiences targeting people interested in green living and beauty

Answer

Increase the daily budget and add text ads with clear call-to-actions like “Buy now”

Answer

Use a balanced combination of broad-, exact-, and phrase-matched keywords

Answer

Target large metropolitan areas where people are more likely to encounter her product