Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns

Question

Accepted Answer

Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive

Answer

AdWords budgets can only be set once annually and require a fixed commitment

Answer

Online campaigns generate clicks, whereas other channels generate exposure

Answer

Budgets cannot be applied to online campaigns due to constant changes in traffic